What’s an Indie Agent?™

Indie \ˈin-dē\

adjective, informal

  1. Of, relating to, or being independent
  2. Standing out without selling out

Indie Agent \ˈin-dē- ˈā-jənt\


  1. An independent insurance agent, but cooler
  2. When used in conjunction with Indium, an agent who edges out the competition
  3. Synonymous with winner

Stay Indie \ˈstā- ˈin-dē\


  1. To simultaneously keep one’s independence while growing one’s business
  2. Achieved through partnering with Indium.

How indie are you? Click here and find out!

In today’s world of insurance, there seems to be an incessant drive for formula driven, cookie cutter, look-a-like insurance agencies. You see them all the time on the cover of industry publications, as if a giant consultant factory turns them out one blue-blazer, folded-hands, conference-room, photo at a time. You would be hard pressed to imagine they started that way, however. At some point they had to have an edge, something that made them discernible, different from the competition. There had to be a point where they had a unique purpose and outlook that defined their behavior, a behavior that was different than every other option out there.

Unfortunately, these days our industry has little time for different models, outlooks, and ideas of what it means to be successful. No, in the world of ease of distribution, our industry decided that it should weed out the divergent agents and focus their resources on the disciples of conformity. To add to that, the volume and disparity of Independent agency models and behaviors has allowed them to be overrun by the larger M&A-driven organizations, or direct to consumer models.

All too familiar to the music industry of the 80’s and 90’s, a history-making movement of independence changed how music was distributed. The “indie rock” movement marked the breaking away of musicians from the “Big Four” (Universal, Sony, Warner, and EMI) and other major labels to release on a smaller label, or even put out a self-release. “Indie” also described the small, low-budget labels on which indie rock was released and the do-it-yourself attitude of the bands and artists involved. This partnership of indie labels and bands released music on their own terms, and we just all came along for the ride. All the while they dismantled the record industry and opened distribution up to anyone who had a song to play!

As with the music industry, our industry is ripe for new behaviors in order to thrive. Behaviors that distance the independent agent from consumption or conformity, and gives them the freedom to be whatever they want. Indie agents realize that their individual success is fueled by a “do-it-yourself partnership”. And as with the music industry, indie agents are going to change the existing model. The reports of their death have been greatly exaggerated!

So, What’s an Indie Agent?

The indie agents, like the indie musicians, are fiercely independent people that believe that their vision of insurance is what's best for the communities in which they serve. Like the local indie musician, indie agents are absolutely convinced that their products and services (their “sound”), is the best. Their personal touch for their clients, their “sound”, is so unique, composed with common instruments but with an uncommon set of beliefs and behaviors, only they can produce it.

Indium is the “indie label” that facilitates growth and preserves the independence of the indie agent. We provide the products, tools, technology, strategy, support and the service indie agents need to create and realize their own unique agency value. We leave the rest up to the indie agent. And like the indie labels in the music industry, we don’t want to own you, we simply want to help the indie agent grow and prosper.

So, Why Indium?

Simply put: They do it to you. We do it with you.

You see, Indium was built by and for the indie agent. So when we say “stay indie”, it is not a marketing ploy meant to repackage a tired model. “Stay Indie” is acknowledgment that an important and needed distribution model is under threat, and we are here to provide the platform by which the independent system will win in the future. “Stay Indie” is a belief that indie agents, combined with the resources of Indium, are still the best means of distribution and, together, have the best chance of success in serving the insurance consumer. This will be true because the indie agent will be the most informed, most educated, most capable, most engaged, most valued and most valuable in our industry.



Get an Edge. Stay Indie.

Request more information about joining Indium:

* - Required field

First Name

Last Name