Net Promoter Score (NPS) Can Help Your Agency Increase Customer Retention

November 7, 2016

Indie Agents ™ are fiercely independent insurance agents who are committed to delivering exceptional customer experiences. Indie Agents ™ stand out, without selling out. Indie Agents ™ are leaders in the industry who strive to get an edge on the competition.

Chances are, if you’re reading this blog, you’re an Indie Agent ™.

Independent insurance agencies are passionate about helping people with some of their biggest needs at the most critical points in their lives. Because of this, it’s extremely important that we truly listen to understand if we’re serving them well.

Our latest eGuide, Increase Customer Retention with Net Promotor Score (NPS), explains a method (and technology) that every independent agent can use to help with this mission.

NPS is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s services to others. It is based on one single question: “On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or colleague?”

Sounds simple, right? Right. The simplicity of NPS, for you and your customers, is the reason behind why this metric works to gauge your customer’s true opinion of your services.

You can track it. You can respond to it. Most importantly, you can make a positive impact because of it.

Read the eGuide to learn more about this method.

At Indium, our primary goal is to help our agency partners grow their agency with market access and beyond. We help agents get an edge on the competition with solutions for growth, profitability and perpetuation.

Want to gain a competitive edge, while remaining independent? Go Indie with us! Email our team or give us a call at 877-451-6362, Option 1.

Get an Edge. Stay Indie™