Increase Customer Retention with Net Promoter Score (NPS)

What is NPS?

Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s services to other.

NPS is known to be the quickest and most effective metric to gauge customer loyalty, and is excellent at identifying Promoters and uncovering Detractors.

It is based on one single question: “On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or colleague?”

That’s it. NPS works because it is simple, to the point, and uses an open-ended question to get insight into customers’ true opinions.

But of course, the method for survey scoring is what you can use to fuel your insights for customer retention.

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