Watch your book of business grow with advanced NPS analytics

GUEST BLOG: Torey Maerz, CEO of Rocket Referrals

At Rocket Referrals, we love helping insurance agencies succeed and improve. 

Which is why we are so excited to partner with Indium to agents better understand and use Net Promoter Score (NPS)* to grow their business. 

Indium truly cares about customer experience. As part of our partnership, Indium agents who use Rocket Referrals will get access to our advanced NPS analytics at no additional cost.

We’ll also be working with Indium to share NPS analytics and help their network of agents grow and improve through


Why NPS?

If you’re already using Rocket Referrals, you know how important your NPS score is. It’s not just a number. It’s a number that comes with a goldmine of incredible and useful data about your book of business.

If you aren’t using NPS yet, you might wonder what it is exactly.

NPS measures the amount of loyalty a client has toward your company. To find out your NPS score, you need to start with the NPS survey. It’s something we automate for all our clients day one.

The NPS survey is a simple, single-question inquiry that asks clients, “How likely are you to recommend us to a colleague or friend?”

Clients can choose numbers on a scale from 0-10 to answer the survey, 0 being “not likely”, and 10 being “very likely”. As the responses start flowing in, you’ll get some incredible insights.

Here’s why you should start using NPS today:

  • It'll show you quickly how you rank compared to your peers.
  • You'll find customers who are likely to leave and save those relationships.
  • You'll get ahead of those who are shopping around (and we expect many will be in 2021).
  • You'll turn your happy customers in to promoters who’ll talk about you with friends and leave you reviews and testimonials online.
  • You'll improve staff morale by sharing all the amazing feedback you'll gather from your clients.
  • You’ll get insight into client sentiment, so you can create effective, personalized communications to build long-lasting, meaningful relationships with your clients.
  • NPS is equally valuable for your personal and commercial lines.


We’ll be sharing more with you on each of these benefits in the coming months. Stay tuned!

Visit to learn more about our special program with Indium.


*Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Rocket Referrals was founded by Torey and his brother Carl Maerz in Des Moines, Iowa. They were looking for a better way to manage, improve and automate the whole referral process. Since then, Rocket Referrals has branched out to become an all-in-one service designed to build client loyalty.

Rocket Referrals is an Iowa-based technology company that offers an automated communication platform with a focus on improving client relationships, promoting word-of-mouth referrals, and increasing online visibility and reputation. Its cloud-based software leverages industry driven research to automate communication across e-mail, direct mail, social media, and third-party review sites.