Blog : Element 49

Social media is a powerful relationship-marketing tool. It provides an avenue for independent insurance agents to listen to their customers and address their needs. Indie Agents use it to build rapport, strengthen relationships, and humanize themselves in a way that can shift customer perception from agent to friend.

Customers talk to their friends and family every day about their favorite restaurant, what they love about their insurance agency or why they’ve had a bad experience at their doctor visit. What are they saying about you? More than ever, we need to LISTEN to what they are saying about our companies, our service levels, and our brand, and we need to CARE.

In the July edition of our blog, Senior Account Manager Melissa McCormick, describes the benefits of using our new business submission technology (Appulate), details the habits of our most successful agency partners and offers tips on how to submit business to Indium.

As business owners, we know there are countless metrics and measures that we can look at to get a feel for how our business is performing. For most of us, our tendency is to fixate on our financial results (of course, why wouldn't we?). While financial results are certainly critical to knowing the health of our business, financials are also largely backward looking. At Indium we focus on a different metric to understand how we are doing and if we can expect growth: our Net Promoter Score.

Appulate is an industry leading new business submission platform that will make it easier for you, Indium and our company partners to do business together. Appulate reduces keystrokes, validates each submission for completeness and speeds up turn-around time, allowing you and our partner companies to collaborate more efficiently through Indium.

In our quest to identify a new and relevant name, we discovered that Indium is the 49th element on the periodic chart. And as we learned more about this element, its qualities, characteristics and how it interacts with other metals, we learned that “Indium” is very reflective of our company’s mission, purpose and what differentiates us in the marketplace.

In this month's blog post, Indium CEO Chad Eddy describes what it means to be a "market access provider", and why we are not like the others.

In January, we announced through our blog that we’ll be implementing new technology in the spring that will change the way you currently submit new business to Indium.

With the winter months upon us, it is important to make sure your house and yourself are adequately prepared for another cold winter season.

Although our minds can often go crazy during the holiday season, it is important to always take a step back and take into consideration the increased safety hazards that the holiday season can bring.